Qantas releases it's new logo, and the crowd goes wild, with one commentator quite hilariously saying it is more "Pterodactyl, than flying Kangaroo". Which in my mind is quite justifiable since i am certain that the designer's had a lot of trouble finding a mythical "Flying Kangaroo" to model it on.
... initial reactions suggest the logo changes will be less than enthusiastically received. Ron Dyer, who with Tony Lunn introduced the wingless kangaroo in 1984, was speechless when shown the new design by The Australian yesterday.
New design "a waste of money"
Mr Dyer questioned why Qantas would waste up to $100 million changing the logo on its fleet for what he described as an inelegant design. "Jesus Christ, there is nothing stylish about that kangaroo whatsoever," he said. "If you only knew how long it took us to get that whole thing worked originally. (To see a real elegant, and stylish roo, visit this link)
So in other words the money spent by Qantas to get Mr Dyer and co to re-design the logo in 1984 was somehow more justifiable than the money spent this time.
Ken Cato, who tweaked the Lunn-Dyer design for the airline's 75th anniversary in 1995, described the big-foot logo as ugly.
Mr Cato said he would have liked to have seen the return of the winged kangaroo – an image he said that had mystical qualities.
I suppose a logo that is both mythical and mystical has to be better than one that is merely mythical. If it was mystical the money spent would be justifiable.
Well I for one, am impressed. I Like it.
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